Our Focus

Health Care

For more than 15 years, IMS has developed innovative programs for a wide variety of products and services that target: health care professionals; consumers; internal and third-party sales teams; advocacy groups; and executive decision makers. IMS understands health care industry dynamics and speaks the language across multiple verticals, including diagnostics, device, pharmaceutical, nutritional, medical technology and services.

Consumer

To reach today's more informed and discerning consumer, IMS applies innovative ideas, on-target strategy, and the right tools for a variety of brands. At the heart of the consumer approach is arriving at the client’s marketing challenge – what is the single most important behavior the marketing campaign should help reinforce or change among the target consumer segment. IMS consumer marketing programs include a wide variety of integrated tactical approaches – from traditional advertising and promotions, to digital and media relations – that answer the client’s marketing challenge and get results.

Business to Business

Through years of experience, IMS knows what it takes to develop a business-to-business marketing strategy. IMS works hard to truly understand the client's target audience, language, technology, and proper channels that exist in various industries. IMS has helped its clients communicate with creative and exciting programs in a number of industries, including: automotive; engineering/architecture; financial services; food and beverage; microscopy and scientific instrumentation; nanotechnology; printing services; telecommunications; and real estate development.

Click here to see samples of IMS work.