“This process has clearly uncovered weaknesses and opportunities across all business units. Without this process, I’m not sure they would have been uncovered.”
“I’ve finally had a chance to do some strategic thinking on this brand. Usually I’m in reactive mode.
“I’m getting more value out of this than I imagined. The collaboration alone has been fantastic.
“We’ve identified key business issues that, if not addressed, will significantly affect several brands. In the past we might not have tackled these issues because one brand would not have the resources to do it alone.”
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