Project: Corporate Brochure

Marketing Challenge: Create a corporate overview leave-behind to stand out from the clutter of printer sales collateral.

 

Target Audience: Current and potential clients, as well as internal Marriott employees.

Marketing Solution: IMS developed this brochure as the centerpiece of the “Art & Science for Communicators” campaign. The brochure used a unique dual-spin system and featured examples of their unique print capabilities. IMS negotiated an agreement with Chicago art-photographer Mark Battrell to allow The Graphics Group access to much of his portfolio. The result was a one-of-a-kind piece featuring a broad range of rarely seen photos, which is key to making an impact with an audience familiar with stock image repositories.