Mike Finn, vice president of IMS, loves spending quality time with his family. “Nothing makes me more happy than spending time with my kids fishing, watching them play sports, or tucking them in at night,” said Mike.

 

That’s why when he had the opportunity to head up the United States Playing Cards (a.k.a. Bicycle Playing Cards) account, he said, “Deal me in!”

 

“Playing cards has been a family pastime for more than 100 years. We are aimed at helping families, just like mine, rediscover the enjoyment that Bicycle Playing Cards offer,” said Mike.

 

In 2010, IMS launched an integrated campaign for Bicycle playing cards to celebrate the brand’s 125th anniversary. The campaign includes advertising, national consumer promotion, in-store merchandising and public relations.

When asked how he feels about the program, Mike simply said, “I am betting on it.”