Digital Marketing

 


IMS digital marketing connects people, process and technology to implement programs that maximize results.

To reach online and offline communities in today’s fast-paced digital world, one must utilize many avenues to share messages. IMS combines many of these tools to reach target audiences, including: CRM (Customer Relationship Management); mobile technologies; online advertising; SEO/SEM (Search Engine Optimization/Search Engine Marketing); web sites; email (e-blasts, e-newsletters); social networks and social media; sales and marketing assets; and analytics.





Web Development


Web development is an important element in many of the campaigns IMS creates. Capabilities include information architecture, site mapping, structure design, content development, user interface, creative and design development, production and more.

In addition to site development, IMS also offers hosting, traffic monitoring and analysis, search engine optimization, affiliate programming and more. Some tactics IMS has utilized include podcasts, webisodes, webinars, e-newsletters, e-blasts and e-surveys.

Experience with web site development ranges from business-to-business and direct-to-consumer, to professional services and product sites. IMS utilizes the latest software and production platforms, and offers content management systems with different levels of complexity to fit any type of client need and capability.


Click here to see samples of IMS work.