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When Acurian began working with IMS, it was a company in transition. Acurian started out as a technology company with a vast database of patients in specific therapeutic categories. The company wanted to become full-service and provide more value to pharmaceutical sponsors in the clinical trial industry. IMS helped Acurian position itself in a competitive market.
Today, Acurian is the leader in recruiting and enrolling patients, as well as managing the entire patient recruitment process for clinical trials. IMS has applied its own expertise to tout Acurian’s incredible knowledge base, resources and first-rate services. In addition, when Acurian wins a contract, IMS partners with them to help recruit patients through traditional marketing.
With very targeted audiences that include site managers and sponsors of clinical trials, it has been IMS’ challenge to help Acurian generate leads, raise awareness, and increase demand for services. We have accomplished this through various efforts, including: Web-Based Referral Program; Sales Collateral and Approaches; Trade Advertising; and Clinical Study Advertising and Promotion.
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